September 3, 2024

From Auctions to Online Platforms: How New Collectors Can Buy Art

Written by
LAC Editorial
Published on
September 3, 2024

Collecting art has long been associated with elite circles, yet in today’s evolving art market, acquiring meaningful pieces has become more accessible than ever. With a variety of purchasing methods available, from traditional auctions to innovative online platforms, new collectors have an unprecedented opportunity to build their collections. This guide provides an overview of key methods for buying art, helping you navigate the diverse art market landscape.

1. Traditional Methods of Buying Art

Auctions:


The auction market remains one of the most prestigious and transparent ways to buy art. High-profile houses like Christie’s and Sotheby’s host auctions where artworks from masters like Picasso and Van Gogh often sell for record-breaking sums. Auctions offer a platform where buyers compete openly, ensuring fair market value. However, they come with high commission fees (up to 30%) and the risk of unsold lots. For many new collectors, these barriers can make auctions less approachable.

Sotheby’s London, Copyright: 2019 Tom Carter

Galleries:


Galleries act as vital intermediaries, fostering connections between artists and collectors as the primary market. They often represent established and blue-chip artists and offer curated selections tailored to specific tastes. Galleries provide expertise, authenticity, and a personalised buying experience. However, their focus on select artists and niche audiences may limit accessibility for some collectors.

Art Fairs:


Art fairs offer a vibrant environment for collectors to explore diverse works, meet artists, and engage with galleries. Events like Art Basel, Frieze and regional fairs provide exposure to emerging talent while fostering connections in the art community.

London Art Fair 2024, Business Design Centre

2. The Rise of Art E-Commerce

Online platforms have revolutionised the art market, making it easier for collectors to discover and purchase art from anywhere in the world. Platforms like Artsy collaborate with thousands of galleries and offer works ranging from under $1,000 to high-value pieces. The advantages of online platforms include affordability, convenience, and a vast selection of styles and price points. However, challenges such as the inability to fully experience the texture and scale of artworks digitally, as well as concerns about authenticity, remain barriers for some buyers.

3. Emerging Alternatives

Private Sales:


Private transactions allow collectors to acquire unique or high-value pieces discreetly. This method is flexible, enabling direct negotiations between buyers and sellers, but often requires strong networks and expertise to ensure fair pricing.

Art Leasing:


Art leasing is a growing trend for collectors who want to experience a rotating selection of works without committing to ownership. Ideal for businesses or individuals seeking flexibility, leasing allows access to high-quality art at a fraction of the cost.

With so many options available, choosing the right approach depends on your goals and resources. If you’re starting out, consider exploring works by emerging artists. These pieces often come at accessible price points, offering both personal and financial rewards as their creators gain recognition. Building relationships with galleries or leveraging trusted online platforms can help you navigate this journey with confidence.

The art market today offers myriad pathways for collectors, from traditional auctions to innovative digital platforms and collaborative art fairs. Each method presents unique advantages, ensuring there’s something for every collector, regardless of experience or budget. For those looking to start their journey, emerging artists provide an accessible entry point into the vibrant world of art collecting.

If you’re interested in starting your journey as a collector, consider exploring platforms that focus on emerging artists like the LAC SHOP. We provide opportunities to discover unique works and support rising talents, making art collecting an accessible and rewarding experience.